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Last updated: 18 July 2026

RideFaster is committed to protecting your privacy and handling your personal information fairly, lawfully and securely.

This Privacy Policy explains how we collect, use, store and share personal information when you:

• visit ridefaster.co.uk;

• purchase bicycle products from us;

• contact us;

• subscribe to our marketing emails; or

• otherwise interact with RideFaster.

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1. Who we are

RideFaster is a trading name of BicycleRepair2U.

For the purposes of UK data protection law, the organisation responsible for your personal information is:

BicycleRepair2U, trading as RideFaster
67 Phyldon Close
Poole
Dorset
BH12 3DJ
United Kingdom

Email: contact@bicyclerepair2u.com
Telephone: 07473 620270

In this Privacy Policy, “RideFaster”, “BicycleRepair2U”, “we”, “us” and “our” refer to BicycleRepair2U trading as RideFaster.

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2. Personal information we collect

The personal information we collect depends on how you use our website and services.

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Information you provide to us

We may collect:

• your name;

• your billing address;

• your delivery address;

• your email address;

• your telephone number;

• information about the products you purchase;

• order, delivery, return and refund information;

• information you provide through our contact form;

• emails and other communications you send to us;

• your marketing preferences;

• reviews, feedback and other information you choose to provide; and

• information needed to investigate complaints, payment disputes, suspected fraud or misuse of our website.

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Payment information

Online payments are processed using Square.

Square may collect and process:

• payment-card information;

• billing information;

• transaction information;

• device and technical information; and

• fraud-prevention information.

We receive the transaction and order information needed to process, fulfil and refund your purchase. We do not normally receive or store your complete payment-card details when those details are entered directly into Square’s payment system.

Square may process personal information on our behalf and may also process certain information for its own legal, regulatory, security and fraud-prevention purposes.

Square’s handling of your information is also governed by its own privacy notices.

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Information collected automatically

When you use our website, we and our service providers may automatically collect:

• your IP address;

• browser type;

• device type;

• operating system;

• approximate location derived from your IP address;

• pages you visit;

• links you select;

• the website that referred you to us;

• the date, time and duration of your visit;

• shopping-basket and checkout activity;

• cookie identifiers;

• advertising identifiers; and

• information about how you interact with our website and marketing.

This information may be collected using cookies, pixels, tags, local storage and similar technologies.

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3. How we use your personal information

Processing and fulfilling orders

We use your contact, order, delivery and transaction information to:

• accept and process your order;

• take payment;

• confirm your order;

• arrange delivery;

• communicate with you about your purchase;

• respond to order-related enquiries;

• process returns, refunds and warranties; and

• provide customer support.

Our lawful basis is that this processing is necessary to enter into or perform our contract with you.

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Responding to enquiries

We use information submitted through our contact form, by email or by telephone to respond to your questions and requests.

Our lawful basis will normally be:

• taking steps at your request before entering into a contract;

• performing our contract with you; or

• our legitimate interest in communicating with customers and operating our business.

Keeping financial and business records

We use and retain order, payment, invoice, refund and transaction records for accounting, taxation, audit and regulatory purposes.

Our lawful basis is compliance with our legal obligations.

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Preventing fraud and protecting our website

We may use transaction, device, payment and technical information to:

• detect and prevent fraud;

• verify transactions;

• protect our customers and business;

• maintain website security;

• enforce our terms and conditions; and

• investigate suspicious or unlawful activity.

Our lawful basis is our legitimate interest in protecting our customers, website and business. In some cases, processing may also be necessary to comply with a legal obligation.

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Operating and improving our website

We may use technical and website-usage information to:

• operate our website;

• provide shopping-basket and checkout functions;

• maintain security;

• diagnose technical problems;

• measure website performance;

• understand how visitors use the website; and

• improve our products, website and customer experience.

For strictly necessary website functions, we rely on our legitimate interests in providing a secure and functional website or on the performance of our contract with you.

Where optional analytics cookies or similar technologies are used, we rely on your consent.

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Advertising and marketing measurement

With your consent, we may use advertising cookies, pixels or similar technologies to:

• measure the performance of our advertising;

• determine whether advertisements lead to website visits or purchases;

• create advertising audiences;

• limit how frequently advertisements are displayed; and

• display advertising that may be more relevant to your interests.

Advertising and analytics technologies will not be activated until you have provided consent where consent is legally required.

You can withdraw or change your consent through the cookie controls available on our website.

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Email marketing

Where you subscribe to our mailing list, we may send you emails containing:

• product information;

• offers and promotions;

• company news;

• bicycle-related information; and

• other RideFaster marketing.

We rely on your consent when you actively subscribe to our marketing emails.

Where permitted by law, we may also send marketing emails about products similar to those you previously purchased or asked about. You will be given an opportunity to opt out when your details are collected and in every marketing email.

You can unsubscribe at any time by:

• selecting the unsubscribe link in a marketing email;

• emailing contact@bicyclerepair2u.com; or

• calling 07473 620270.

Unsubscribing from marketing will not stop essential communications about your orders, deliveries, returns, refunds or other transactions.

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Establishing or defending legal claims

We may use relevant personal information where necessary to obtain legal advice or establish, exercise or defend a legal claim.

Our lawful basis is our legitimate interest in protecting our legal rights and business.

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4. When you must provide personal information

You do not need to provide personal information simply to browse our website.

However, certain information is required to place and fulfil an order. This will normally include:

• your name;

• your email address;

• your delivery address;

• your billing information; and

• your payment information.

When required information is not provided, we may be unable to accept your order, deliver products, process a refund or provide the requested service.

Subscribing to marketing and accepting non-essential cookies are optional. Refusing them will not prevent you from purchasing products from us.

5. Cookies and similar technologies

Our website uses or may use cookies and similar technologies.

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Strictly necessary cookies

These cookies and technologies are required to:

• operate the shopping basket;

• provide checkout functions;

• process payments;

• maintain website security;

• prevent fraud;

• remember your privacy choices; and

• provide services you have requested.

Strictly necessary cookies do not require consent where they are essential to providing the website or a service you have requested.

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Functional cookies

Functional cookies remember your choices and provide enhanced website features.

Where required by law, they will only be used after you provide consent.

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Analytics cookies

Analytics cookies help us understand:

• how visitors use our website;

• which pages are most frequently visited;

• how visitors move around the website;

• whether technical errors occur; and

• how the website can be improved.

Where consent is required, analytics cookies will not be activated until you accept them.

Advertising cookies

Advertising cookies and similar technologies may be used to:

• measure advertising performance;

• create advertising audiences;

• understand whether an advertisement resulted in a purchase;

• limit the number of times an advertisement is shown; and

• display advertising that may be more relevant to you.

Advertising cookies will not be activated until you have provided consent.

You can accept or reject non-essential cookies through our cookie banner and change your preferences through the cookie controls available on our website.

You can also control cookies through your browser. Blocking strictly necessary cookies may prevent parts of the website from functioning correctly.

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6. Who we share personal information with

We may share personal information with organisations that help us operate our website and business.

These may include:

• Square, which provides payment-processing, transaction, security and fraud-prevention services;

• website hosting and e-commerce providers;

• IT and technical-support providers;

• delivery companies and couriers;

• fulfilment providers;

• email and marketing-platform providers;

• analytics providers;

• advertising providers that you have permitted through our cookie controls;

• customer-service providers;

• accountants, bookkeepers, auditors, insurers and professional advisers;

• banks and other financial-service providers;

• fraud-prevention and cybersecurity providers;

• government departments, courts, regulators, law-enforcement bodies and tax authorities where disclosure is legally required; and

• a purchaser, investor or professional adviser involved in a proposed sale, merger, restructuring or transfer of all or part of our business.

Organisations processing information on our behalf are expected to use it only for the agreed purposes and protect it appropriately.

We do not sell your personal information for money.

Where advertising technologies are used, cookie identifiers, device information or website-usage information may be shared with advertising providers in accordance with your cookie choices.

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7. International transfers

Some of our payment, website, email, analytics, advertising or technology providers may process personal information outside the United Kingdom.

Where personal information is transferred to a country that is not recognised as providing an adequate level of data protection, we take reasonable steps to ensure that a lawful transfer mechanism is used.

This may include:

• the UK International Data Transfer Agreement;

• the UK Addendum to the European Commission’s Standard Contractual Clauses; or

• another safeguard permitted by UK data protection law.

You can contact us for further information about the safeguards used for international transfers.

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8. How long we keep personal information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, fraud-prevention and dispute-resolution requirements.

Our usual retention periods are:

• Order, invoice, payment and accounting records: normally six years after the end of the relevant financial year.

• Contact-form submissions and general enquiries: normally up to 12 months after the enquiry has been resolved.

• Customer-service, complaint, return and refund records: for as long as needed to resolve the matter and, where appropriate, for up to six years afterwards.

• Marketing information: until you unsubscribe, withdraw your consent or we determine that the information is no longer required.

• Marketing suppression records: for as long as necessary to ensure that we continue to respect your decision not to receive marketing.

• Cookie-consent records: for as long as reasonably necessary to record and demonstrate your privacy choices.

• Analytics information: for the retention period selected in the relevant analytics platform or stated through our cookie controls.

We may retain information for longer where necessary because of:

• a legal requirement;

• an ongoing complaint;

• a fraud investigation;

• a payment dispute; or

• a legal claim.

At the end of the relevant retention period, personal information will be deleted, anonymised or securely placed beyond use.

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9. How we protect personal information

We use appropriate technical and organisational measures designed to protect personal information against:

• unauthorised access;

• accidental loss;

• alteration;

• disclosure;

• destruction; and

• other unlawful processing.

These measures may include:

• access controls;

• secure payment processing;

• encryption where appropriate;

• software and security updates;

• backups;

• password protection; and

• limiting access to people who need the information for their work.

No website, internet transmission or electronic storage system is completely secure. You should take reasonable care when sending information online.

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10. Your data-protection rights

Depending on the circumstances, you may have the right to:

• request access to your personal information;

• ask us to correct inaccurate or incomplete information;

• ask us to delete your personal information;

• ask us to restrict how your information is used;

• object to certain uses of your information;

• receive certain information in a portable format;

• withdraw your consent at any time where processing is based on consent; and

• complain to a data-protection regulator.

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These rights may be subject to legal conditions and exceptions. For example, we may need to retain information required for tax purposes or legal claims.

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Your right to object to marketing

You have the right to object at any time to the use of your personal information for direct marketing.

You may unsubscribe using the link contained in any marketing email or contact us directly.

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Exercising your rights

To exercise a data-protection right, contact:

BicycleRepair2U, trading as RideFaster
67 Phyldon Close
Poole
Dorset
BH12 3DJ
United Kingdom

Email: contact@bicyclerepair2u.com
Telephone: 07473 620270

We may ask for information needed to confirm your identity before responding to your request.

We will not normally charge a fee. However, the law may permit us to charge a reasonable fee or refuse a request where it is manifestly unfounded or excessive.

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11. Complaints

Please contact us first if you have concerns about how we handle your personal information. We will try to resolve the issue.

You also have the right to complain to the Information Commissioner’s Office, the UK regulator responsible for data protection.

Information about submitting a complaint is available through the Information Commissioner’s Office website.

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12. Automated decision-making

We do not use personal information to make decisions based solely on automated processing that produce legal or similarly significant effects on you.

Analytics and advertising providers may use automated methods to measure or personalise content and advertisements. You can control the use of these technologies through our cookie settings.

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13. Children’s information

Our online shop is intended for people who are legally able to enter into a purchase agreement or who are purchasing with the involvement of a parent or guardian.

We do not knowingly collect children’s personal information for targeted marketing.

A parent or guardian who believes that a child has provided personal information to us should contact us at contact@bicyclerepair2u.com.

14. Third-party websites

Our website may contain links to websites and services operated by other organisations.

We are not responsible for the privacy practices of those organisations. You should read their privacy information before providing personal information to them.

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15. Changes to this Privacy Policy

We may update this Privacy Policy when:

• our website or services change;

• we start using new service providers;

• our data-handling practices change; or

• our legal obligations change.

The latest version will be published on ridefaster.co.uk, and the date at the top of this policy will be updated.

Where a change materially affects how we use personal information, we will take reasonable steps to bring it to the attention of affected individuals.

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16. Contact us

Questions, requests and complaints about this Privacy Policy can be sent to:

BicycleRepair2U, trading as RideFaster
67 Phyldon Close
Poole
Dorset
BH12 3DJ
United Kingdom

Email: contact@bicyclerepair2u.com
Telephone: 07473 620270